Macy's Loyalty Program, 2023-Present 
Copywriting
Gold Status Welcome Email
 Welcoming newly upgraded loyalty members by
educating them on their new benefits & driving engagement with a targeted offer.
Copywriting & Strategy
Red Carpet Benefit Reinforcement Email 
Driving awareness & usage of the Red Carpet
tier's Extra 5% Back benefit by tying it to relevant
winter shopping moments.
Copywriting
Star Rewards Year in Review 
Driving appreciation & loyalty through a personalized year-in-review experience, highlighting each Star Reward member's 2025 shopping moments & milestones. 
Copywriting
Star Pass Direct Mailer
Incentivizing Macy's Star Rewards members to shop
new arrivals through targeted offers, coupons and
Macy's private-label brand highlights. 

Copywriting & Strategy
Red Carpet Benefit Reinforcement Email
Driving awareness & usage of the Red Carpet tier's
Extra 5% Back benefit by tying it to relevant fall
shopping moments.
Copywriting
Evergreen Gift Card Landing Page Banner 
Highlighting Macy's gift cards as the
perfect gift for every occasion. 
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